ONE NET WIKI Free and professional IT Wiki

Advanced Google Dynamic Remarketing strategies

2018-09-04 ONE NET WIKI


To get you started, here are five insider tips for your next Google Dynamic Remarketing campaign.

1. Change Member Duration on Google Remarketing 

Member Duration in Google Remarketing means how long a Google cookie tracks a user while he or she searches, or how long you set your Google retargeting campaign to display ads for that user (or user list).

Google Dynamic Retargeting Member Duration can be set up to 180 days following a user’s initial visit (For any longer than that, Google automatically removes the cookie).

You should test ad duration, and set length based on the user list you are using to find the best Member Duration.

Once you’ve set your duration after the list has already been running for some time (its collecting cookies), its going to only affect the cookies added following those initial visits.

For example, if you set your ad duration for 180 days, and 20 user cookies are collected, THEN you change your duration to 30 days, the 30-day duration is only going to apply to visitors after that initial 20.

You can change membership duration for your Google Retargeting campaign in AdWords under Shared Library> Audiences> Membership Duration:


2. Change Frequency Capping on Google Remarketing 

Frequency Capping in Google Remarketing means how many times Google will display your ads to visitors who have seen your site over a certain time.

What you sell and who shops for your items is going to affect how long they are going to be receptive to ads, and how effective those ads will be over time.


3. Include images on Google Remarketing Ads

You can retarget with text ads only, but you’re going to see better conversion rates if you use image display ads.

You can use the display ad builder in Google Remarketing to create retargeting ads using images you already have in your data feed.


4. Create user groups on Google Remarketing Ads

You need to compromize Ad spend for each of these groups of visitors:

  • Overall Site Visitors

  • Product Viewers

  • Cart Abandoners


Obviously, you should bid most for Cart Abandoners, moderate for Product Viewers, and least for Overall Site Visitors.

You should create different user groups using Google Remarketing Ads:


5. Adjust bids for Visitor Attributes

You can add these user variables in AdWords under Display Network> Gender, Age:



6. Use Customer Match to target ads to your email list

With Customer Match, advertisers can target ads against customer-owned data through Google AdWords. It allows advertisers to upload their customer and promotional email address lists into AdWords. From these email lists, retailers can build campaigns and ads specifically designed to reach their audience.

With Google Customer Match, retailers can:

  • Generate awareness with customers that are likely to be interested in a product based off of past purchases

  • Utilize valuable customer data to tailor messaging in marketing campaigns (ex: target shopping cart abandoners)

  • Drive purchases through upselling or cross-selling strategies

  • Leverage customer relationship management (CRM) data to promote repeat purchases and increase loyalty

1 audiences-in-adwords-large1.jpg

Upload Email Addresses – Google Customer Match allows advertisers to upload a list of email addresses in AdWords under the ‘Audiences’ tab. Google currently requires the customer email lists to have a minimum of 1000 email addresses.

Verify Emails with Google – For each list uploaded, Google will match the email addresses with users’ primary Google account email address.

Generate Similar Audiences – Corresponding Google accounts are generated into an audience list, which is ready for targeting like any other remarketing list. Retailers can generate similar audience lists to reach new customers on YouTube and Gmail who are likely to be interested in their products and services.

Hashed Emails – It is not required that advertisers use hashed emails. All email addresses – hashed or otherwise – will be uploaded via SSL. Emails that do not match to Google account email addresses, as well as duplicates, are ignored, and the file is deleted after matching and compliance checks.


7. Use remarketing audiences to reach consumers without tagging

Retailers can also use “audiences” (previously called remarketing lists) within Google Analytics to reach their consumers on Google Search Ads, with no tagging required.

They can also use those audiences to re-engage shoppers with a “consistent message across both Google Search and Display”.

They may use the Audience builder feature to segment “behavior” and “conditions” to filter data.



According to Google, when a user’s activity on your site or app meets criteria you’ve specified for an audience, the cookie or ad ID associated with that activity is added to the appropriate Remarketing Audience (unless it has been already been added).

Any of these users who later visit a site on the Google Display Network or use Google Search may be shown one of your remarketing ads (depending on whether you win the ad auction).

Retailers should keep in mind there are some limitations including:

  • Limit of 2000 Remarketing Audiences per Analytics account.

  • Remarketing Audiences are currently not supported for User-ID views. You can create an audience, but it will not populate.

  • The In-Market Segment dimension is not available for Remarketing Audiences.

  • The Days Since Last Visit metric is not available for Remarketing Audiences.


Editor's Note: All the articles in this website are original. If reproduced, please indicate the source and link.
All Comments (1)
Julio published at: 2019-08-27 22:05:19
Hi, I have a fantastic opportunity I’d like to share with you today. Something that will allow you to easily get a lot more high paying local marketing clients and will make servicing them as easy as 1..2..3! Luke Maguire’s brand new Advertsuite allows you to instantly scan all ads (past and live) on Facebook and find all the ads for a given niche, company or keyword. This is an absolute game changer for internet marketing in general and local marketing in particular. Watch the demo video here to see why: Here’s how you can easily use this to make bank with local marketing. Step 1. Perform a search for a niche in a local market, for example “dentists, Spokane”. Filter all the ads by engagements so you can see all the under performing ones. Step 2. Contact these companies and tell them they are wasting money on Facebook ads and that you can help them get a much better ROI. Step 3. Use Advertsuite to search for their competitor’s ads. You’ll get their target audience, ad copy and even see their landing pages. Copy and implement this information to easily improve your client’s ad campaigns. You can literally tweak and improve their ads in minutes and get paid big bucks for using other people’s testing and tweaking. This is a fantastic way to offer an extra service that is easy for your clients to understand and something that will get them instant results. Since this is so easy to do and almost hands-free on your end, you can sign up unlimited clients. Unlike with slow SEO work... with Advertsuite you can do work for competing businesses at the same time - it will actually make it easier! Easy work with almost no time needed also means low cost, huge profits and quick turnover - a welcome change for most local marketers. Mark my words… This is going to be the next gold rush in local marketing and you want to board this gravy train before it leaves the station! Get started with Advertsuite today! To your success,
Expand to publish a comment

Web Development

Web Management

Web Marketing

Web Security